Strategic Financial Management Coursework Example | Topics and Well Written Essays - 2000 words - 1

Strategic Financial Management - Coursework Example However, among all these objectives, the main one for business organisations is supposed to be an increase of the value to its shareholders. In this case, the bid to maximize the wealth of its shareholders becomes a fundamental goal of management. It is important to note that investors often anticipate earning satisfactory returns from the investments they establish in the firm. Shareholders are the actual owners of the business, which means that senior managers are have a responsibility to ensure maximisation of investor’s wealth, not just for the success of the business, but also for continued investments, thus gaining the ability to increase its market share and financial position. Maximizing this wealth can be determined by the payout of dividends as well as capital gains through an increasing market value for a particular share price of the business. In the process of achieving this objective, conflicts can sometimes arise in the business. In this case, business managers may end up making decisions based on their interests and not achieving the investors’ wealth. Therefore, traditional view is that profit maximization needs to be made the ultimate goal and objective for the business. Financial managers are often involved in managing cash flows on behalf of the companies they work for as well as their respective owners. In any firm, financial management is often concerned with the process of making decisions in three main areas, which include; investing, financing as well as dividend policy. In all these, wealth maximization always remains to be the fundamental goal for the firm. Business managers are expected to ensure that they effectively manage the stock prices for the benefit of their respective shareholders since they are needed towards increasing the financial muscles for the company so that it can achieve its other objectives (Kaen 2003, 87). In this case, the criticisms raised against this

Measure of Consumer Well-Being Research Paper Example | Topics and Well Written Essays - 750 words

Measure of Consumer Well-Being - Research Paper Example I have recently started working on a marketing job. The new job requires me to be constantly in touch with by superiors and also with my customers. I now realize that my basic model of mobile would not serve its purpose. I need a phone that not only serves as a phone but also functions like a hand held computer with wi-fi facility. Reading and writing emails was very important and hence, the new mobile must be hi-tech with huge functions. Using laptop all the time to remain online for conference talk with superiors was not feasible. This was a major problem which needed to be sorted out. Hence, new mobile with these features was the only option for me to safeguard my job. Information search My need for sophisticated mobile phone was driven by my professional requirement. I started researching for the best brand that would help me meet my need. The online search was natural option. I found that Nokia N8 was a good option. It was not only backed by the brand credibility but also throug h experience I knew that it was sturdy and reliable. It was equipped with various features like easy navigation, huge storage, high resolution camera, wi-fi to connect easily across the globe, email, video conferencing, facebook etc. These were critical features that supported my work. One of my colleagues also happened to have this phone who gave a rave review. I also went to major mobile outlets to personally see various models. This helped me to evaluate them and helped compare various feature including look, weight, easy to use keyboard etc. Alternative evaluation Awareness of the product is almost always followed by in depth search from different internal and external sources. The alternative assessment of the product helps to evaluate the value for the product. Looking at alternative brands, I found that Samsung Galaxy was also quite popular amongst many of my friends and acquaintances. It had same features with qwerty keyboard. It suited my requirements but the cost was littl e over my budget. Some of friends also cautioned me that it needed good care and could not be used as roughly as Nokia! Purchase decision Purchase decision takes into consideration various factors like need for the product, which in my case was triggered by work requirement. The alternative evaluation and information gathering process are vital criteria for making right purchase decision. Indeed, it reduces the risk in buying in buying expensive products. The final buying decision is backed by the credibility of the manufacturer, reliability of the product, social consciousness, quality, performance, lifestyle, experience, post-sale performance etc. Lee et al. (2002) strong assert that consumer experiences satisfaction vis-a-vis consumption, maintenance, lifecycle and post purchase service. Most importantly I found that Nokia products were environment friendly and the firm was highly ethical with strong sense of social responsibility. My research, thus greatly facilitated me to make purchase decision. I was already satisfied with the brand as my basic phone was also Nokia and the cost, quality and brand name finally helped in my decision to purchase Nokia N8. Post purchase behavior After sales performance lends credibility to the product and promotes unique customer relationship based on trust.